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	<title>John Peltier &#187; preferences</title>
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	<description>Agile Product Management, Marketing, and More</description>
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		<title>ATM Observations</title>
		<link>http://johnpeltier.com/2009/12/22/atm-observations/</link>
		<comments>http://johnpeltier.com/2009/12/22/atm-observations/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 07:23:26 +0000</pubDate>
		<dc:creator>John Peltier</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[ATM]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[preferences]]></category>

		<guid isPermaLink="false">http://johnpeltier.wordpress.com/?p=135</guid>
		<description><![CDATA[I&#8217;m writing to share a couple of observations about ATM machines.  As long as they&#8217;ve been part of our lives, it&#8217;s only in the last few years as a Bank of America customer that I&#8217;ve seen those products evolve.  Today, I observed a truly revolutionary modification that saves two steps in every cash withdrawl: The]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m writing to share a couple of observations about ATM machines.  As long as they&#8217;ve been part of our lives, it&#8217;s only in the last few years as a Bank of America customer that I&#8217;ve seen those products evolve.  Today, I observed a truly revolutionary modification that saves two steps in every cash withdrawl:</p>
<p>The entry of PIN number and selection of fast-cash amount were on the same screen.</p>
<p>In every previous interaction with an ATM, after inserting my card, I&#8217;ve been conditioned to (1) enter my PIN number, (2) click a button, (3) click a button for &#8220;Fast Cash,&#8221; and then (4) select an amount.  In today&#8217;s interaction, some significant experience design had been applied.  Though a single example does not demonstrate a pattern, I&#8217;d be willing to bet that my experience is not unusual: 99% of my transactions are fast-cash.  So today&#8217;s interaction was much much simpler: (1) enter PIN, (2) select fast-cash amount.  Choosing the fast-cash amount triggered the ATM to validate my PIN and dispense the cash.  That saved 2 steps, or 50% of the work required of the user.  Nice!</p>
<p>The only question I&#8217;m left with is: Why did this take until the year 2009?</p>
<p>Further, possibly because I was distracted by the unusually efficient interaction, I do not recall being forced to request a receipt.  In previous interactions I&#8217;ve been annoyed with BoA ATM machines that display a message &#8220;Retrieving preferences,&#8221; and then immediately ask if I want a receipt.  My receipt preference doesn&#8217;t change: I want one.  I realize the bank would prefer I do not, but their opinion is irrelevant.  If you&#8217;re going to store my preferences, and you insist upon asking me that question each time, the profile you&#8217;ve assembled is incomplete.  But as distracted as I was, I cannot swear that I did not have to answer that prompt: and believing I didn&#8217;t would be too impressive of an example of interaction redesign for me to handle.</p>
<p>How many more everyday interactions can be made dramatically better?</p>
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