Four Artifacts to Define a Sellable Product

business plan

*This post was written in 2010 and significantly appended in December, 2014.

Recent work on business plans and business cases refocused me on the need to document for a wide audience the purpose and design of a product, within the context of how it would be delivered to market and how it would prove profitable.  As I reflected upon this, it occurred to me that a concise package could be assembled that delivers all the information needed to evaluate a product.

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