Healthy Foods Is the Great Marketplace Evolution You’re Not Watching

Healthy Foods

What’s up with consumers and healthy foods?

The market is demanding more and more healthy dining options, and as a product & growth marketing enthusiast, the dynamics are very interesting. You may not realize how wide a trend this really is.

No doubt you’ve seen some of the headlines….but you’re on the web. To you, this feels “normal.” Unlike you, food retailers and manufacturers aren’t treating this as “normal.” Have you been paying attention?

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Positioning Your SaaS Product For Success

Positioning - Speaking to be Heard

Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention.

But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build.

The positioning needs to be baked into the product strategy.

In the case of a startup, you’re figuring both things out at the same time. What’s that interplay like?

Hopefully, you’re not getting started too late!

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The Value and Risk of Competitive Analysis

Competition

How important is the competition?

Are you in a competitive market, or bravely going where no startup has gone before?

If you are actually creating your own market, you may not have to pay as close attention to competition as the rest of us.  If you’re successful–and I’m positive you plan to be–you’ll have competition soon.  Get ahead of the game and consider a framework for analyzing your competition.

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Growth Hacking is Just Advanced Product Management

Growth Hackers Conference

“Growth Hacking” is just advanced Product Management

The phrase “growth hacking” is getting a lot of press in the startup community, including this recent post “What is Growth Hacking really?” by Josh Elman.  The more I study the meaning of the term, the more convinced I am that growth hacking is a new role for what product management should already be doing.  Product management has become a misunderstood role in many startups, where it is often miscast as a cross between a manager of the software development team and a traditional requirements analyst.  If product management were achieving its own objectives, the “growth hacking” would already be happening.

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