The Value and Risk of Competitive Analysis

Competition
Standard

If you’re a startup bringing your first product to market, still performing customer development to find a problem that you can profitably solve for which there is no current solution, you’re creating a new market.  A new category.  No direct competition there….yet.

Those of us in established companies vying for market share in mature categories are jealous!  We have to pay more attention to the competition than you do.

Continue reading

Share this:
facebooktwittergoogle_plusredditpinterestlinkedinmail

Growth Hacking is Just Advanced Product Management

Growth Hackers Conference
Standard

“Growth Hacking” is just advanced Product Management

The phrase “growth hacking” is getting a lot of press in the startup community, including this recent post “What is Growth Hacking really?” by Josh Elman.  The more I study the meaning of the term, the more convinced I am that growth hacking is a new role for what product management should already be doing.  Product management has become a misunderstood role in many startups, where it is often miscast as a cross between a manager of the software development team and a traditional requirements analyst.  If product management were achieving its own objectives, the “growth hacking” would already be happening.

Continue reading

Share this:
facebooktwittergoogle_plusredditpinterestlinkedinmail