Agile Product Management, Marketing, and More
Archive for October, 2009
Startups and Product Management
Oct 11th
As I spend more time in startup-heavy Austin, I think more about the role of product managers in startup companies. In most cases, that role is implicit–there is no “product manager,” per se, but rather a CEO and/or CTO who have a vision for a product and who chair a personal quest to bring it to market. There is plenty of risk here for those who understand product management and have delivered products to market.
The fact is that as demands placed upon a startup company mount, the focus of the CEO begins to split to operational and technical issues. If someone is not dedicated to the product itself, it seems very easy — to cite but one example — to experience feature creep where people think additional functions “can’t hurt,” while they’re really not focused on the specific target market and whether or not that target market will actually use the feature being considered.
In a recent On Product Management post and the related comments, several of my peers argue for hiring experienced product management early in the life of a startup to avoid missing the target and delivering a product that isn’t a winner. I hereby add my “ditto” to those opinions.
ProductPotluck Austin
Oct 3rd
Attendees at each of the ProductCamp “unconference” events held in Austin have provided feedback reqeusting more frequent events for the product management and product marketing communities. In response, the folks behind ProductCamp have unveiled a smaller version of the unconference, calling it ProductPotluck Austin. Before you make any plans, be sure to “bring ideas — not food.”
The agenda includes networking and 2 presentations, to be voted upon by the attendees. For the first meeting on October 21, two topics have been selected: Marketing and Product Strategy. Participants are asked to submit topics, and registered attendees can vote upon the sessions offered between October 12 and October 16. On the 21st, the participants will vote from among the top 4 vote-getters to determine the two topics to be presented that evening. Much like ProductCamp, this format engenders a bit of good-natured competition and brings out better presentations.
We hope that this periodic mini-unconference between the biannual ProductCamps can help advance the product management and product marketing community in Central Texas.
Currently, 54 people are signed up out of a maximum 150. Hope to see you there!
NOTE: Please see Paul Young’s more extensive write-up of the event.
