Comments on: Is innovation really that simple? http://johnpeltier.com/2009/09/16/is-innovation-really-that-simple/ Agile Product Management, Marketing, and More Tue, 26 Jul 2011 05:07:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: davidwlocke http://johnpeltier.com/2009/09/16/is-innovation-really-that-simple/#comment-34 davidwlocke Mon, 21 Sep 2009 05:12:01 +0000 http://johnpeltier.wordpress.com/?p=117#comment-34 A product enables or improves task performance. Incremental may do both. But, wholesale will do the former, the enabled task performance. What might get lost here is that if an innovation is radical or disruptive enough, like container shipping, it might eliminate a whole slew of tasks while enabling new task performance. This is were increasing returns economics lives, aka the wholesale creation of a new value chain. This is also where wealth is created. A product enables or improves task performance. Incremental may do both. But, wholesale will do the former, the enabled task performance.

What might get lost here is that if an innovation is radical or disruptive enough, like container shipping, it might eliminate a whole slew of tasks while enabling new task performance. This is were increasing returns economics lives, aka the wholesale creation of a new value chain. This is also where wealth is created.

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